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When it comes to your new website, extra attention should be paid to every
minute detail to make sure it performs optimally to serve its purpose well. Here
are 5 important rules of thumb to observe to make sure your new website performs
well.
1) Do not use splash pages
Splash pages are the first pages a visitor sees when arriving at a website. They
normally have a very beautiful image with words like "welcome" or "click here to
enter". In fact, they are just that -- pretty vases with no real purpose. Do not
let your visitors have a reason to click on the "back" button! Give them the
value of your site up front without the splash page.
2) Do not use excessive banner advertisements
Even the least net savvy people have trained themselves to ignore banner
advertisements so you will be wasting valuable website real estate. Instead,
provide more valuable content and weave relevant affiliate links into your
content, and let your visitors feel that they want to buy instead of being
pushed to buy.
3) Have a simple and clear navigation
You have to provide a simple and very straightforward navigational menu so that
even a young child will know how to find your content. Stay away from
complicated Flash based menus or multi-tiered dropdown menus. If your visitors
don't know how to navigate, they will leave your site.
4) Have a clear indication of where the user is
When visitors are deeply engrossed in browsing your site, you will want to make
sure they know which part of the site they are in at that moment. That way, they
will be able to browse relevant information or navigate to any section of the
site easily. Don't confuse your visitors because confusion means they simply
leave.
5) Avoid using audio on your site
If your visitor is going to stay a long time at your site, reading your content,
you will want to make sure they're not annoyed by some audio looping on and on
on your website. If you insist on adding audio, make sure they have some control
over it -- volume or muting controls would work fine.
Free Web Design Tips from Template Trunk
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